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How to start a conversation (good or bad) with viral marketing

If you ask ClimbSF real estate agent Kenny Truong about the negative feedback he’s received from his accidentally viral #FastAgent marketing campaign, he’ll tell you it’s old news. Because, really, it is old news. Pull any business cliche from a hat, and it applies to him: “Bad publicity is still good publicity,” “You hurt the …

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Meet the 2016 Realogy FWD contestants

At the Realogy FWD Innovation Summit over the past three years, Ask Avenue (2015), Matterport (2014) and Floored (2013) were named the “most innovative” real estate technology. Who will take the 2016 crown … Powered by WPeMatico