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Want to see the brokerage of the future? Think soap

The real estate industry finds itself at a branding crossroads. The traditional franchise template has turned sour. Many agents find the usual “personality-branded” approach of independent brokerages not that helpful to their businesses. In too many instances, an agent’s choice in brokerage affiliation is one between the lesser of two neutrals, neither of which speaks …

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Why the broker-centric model is in decline

The “full-service” broker-centric real estate model will soon exit the “maturity” segment of its product life cycle and signal the beginning of a 20-year decline. We’ll explore how disruptive technologies triggered the broker-centric life cycle stages and the alternative business model that will replace the established one … Powered by WPeMatico

QuantumDigital’s TriggerMarketing Social makes Facebook ads a breeze

QuantumDigital just announced a new Facebook ad automation tool, TriggerMarketing Social, that integrates with MLS data. The social media extension auto-generates ads and distributes them through a user’s Facebook Business Page in seconds. Agents receive an email notification when a lead comes through, along with their contact information … Powered by WPeMatico

Chicago counties flourished in spring, says Re/Max

Spring was kind to Chicago’s housing situation, and the momentum is continuing into the second half of the year, according a recent market report from Re/Max Northern Illinois. The report shows tightening inventory in May meant homes stayed on the market for less time, and people were eager to buy them … Powered by WPeMatico

Luxury listing: solarium in Sutton Place

This Manhattan condo sits in the former Sutton Hotel and comes with a modern furniture collection curated by architect Edward Asfour of Asfour Guzy. The fully-furnished apartment also features a magnificent solarium, complete with south, east and north exposures of the city … Powered by WPeMatico

ZIP code profile: 20685

The 20685 ZIP code comprises the Maryland communities of Saint Leonard, Calvert Beach, Long Beach and Wallville, about an 80 minute drive southeast of Washington D.C. The quiet area sits inside Calvert County and is known for its collection of antique dealers and independent businesses. … Powered by WPeMatico