Grab the popcorn and take your seat — this innovative marketing plan for Tom Dillon’s luxury El Dorado County, California, mountainside estate might be worth its own original series, fitting for the former Netflix COO and his wife. Rather than pouring thousands of dollars into traditional advertising efforts, Placerville, California, Realtor Kelli Griggs helped the sellers launch a viral philanthropic marketing campaign that encourages nonprofits to share the listing information with their internal and social networks in exchange for the chance to win a large donation …
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